Oes Tsetnoc Competition Article 2 , with only Exacatly 1 month until the end of the competition i will be posting some good information for everyone to read between now and then , Im hoping to have more time to work on this page now one of my contracts has finished. Oes Tsetnoc now has 330,000 pages indexed in google so it seems that the competition may have been a success for Promo Junkie , Maybe the possibility of Triphp Webmaster forum hosting the next SEO contest in early - mid 2010 ?

Oes Tsetnoc - How Search Engine Marketing Can Facilitate Branding

One of the things that make search engine marketing very attractive to businesses is the fact that it is a lot more measurable than many of the other marketing and advertising methods. Marketers using this method can easily see how much traffic their website has generated and how many conversions their marketing strategy has driven. It also makes revenue and return of investment easier to measure. It is, in fact, considered by many as a marketer’s dream come true.

But conversion, revenue and return of investment are not the only benefits that one can get from search engine marketing. The fact that it is very easy to measure conversions from this method does not mean that we have to focus on this metric alone. There is, in fact, another, more difficult to track benefit that your business can get from SEM and that is branding.
How does search engine marketing affect branding? You’d be surprised. Studies showed that searchers are 38% more likely to think of a brand as having exceptional quality if it is featured on search engines. These searchers didn’t even have to visit the featured websites to arrive at this conclusion. This is how a good search engine ranking can translate into added credibility for your business.

Most web users also admit that search engine results often introduce them to brands that they were previously not aware of. Still others automatically consider the brands that are on top of search lists to be the leaders in their field. This increase in brand awareness and the perception of leadership directly leads to an increase in a site visitor’s propensity to make a purchase. And when other people ask them about a particular product or service, they are more likely to suggest the brands that they saw on top of search lists.